Selecting a real estate listing agent - your local Realtor®
The most important decision when selling your home is the selection of the person you choose to represent you. Choosing a real estate agent. Our responsibility is to support you in selling your home with the best possible terms, and to aid you through the entire process. We will explain the process of selling a home, and familiarize you with the various activities, documents and procedures that you will experience throughout the transaction.
Tips For Selecting A Realtor
Your Real Estate Professional should be:
- Aware of the complicated local and state requirements affecting your transaction
- Effective in multi-party, face-to-face negotiations
- Highly-trained, with access to programs for continued learning and additional certifications
- Resourceful in attracting the largest possible pool of potential buyers
- Knowledgeable in the technology resources that facilitate the transaction
- Assisted by a fully-staffed marketing department
- Supported by professional legal counsel
Developing a Marketing Strategy
In order to sell your home quickly and on with the best possible terms, it's necessary to prepare your home for the market. This process includes:
- Deciding when to put your home on the market
- Establishing a strategic price based on recent comparable sales, local market conditions and your motivation to sell
- Estimating probable net proceeds
- Advising you on how to make your home more appealing to potential buyers
Marketing Your Property
- Ordering a "FOR SALE" sign to be placed prominently on your property
- Installing a lock box to make it easy for agents to show your home
- Submitting your home to the regional Multiple Listing Service for immediate exposure
- Arranging Sales Associates in the area to tour the home
- Developing a flyer/brochure highlighting the features and benefits of your home
- Promoting your home at the appropriate Association(s) of Realtors' for maximum exposure to other cooperating agent and IDX feed sites with MAXIMUM exposure on the internet and social media exposure
- Holding open houses, if appropriate
- Contacting your neighbors to promote the property
- Advertising your property at meetings, caravans and other "word of mouth" opportunties
- Featuring your property on our web site, REALTOR.com, and several other internet sites
- Asking clients and colleagues if they know of possible buyers
- Other customized marketing strategies available, based upon unique property conditions
Managing the Transaction
You'll appreciate having a strong advocate on your side during the transaction!
Negotiating the Offer
We will immediately present and explain all offers to you. You will be able to accept, reject, or counter any offer presented. During the negotiation process, we will leverage our experience and skills to advocate your interests:
- Review the contract and obligations before you sign
- Explain the function of contingencies and release clauses
- Protect you from signing a "blank check" for unknown problems or repairs
- Define legal disclosure requirements
- Orchestrate the offer process for "back-up" offers, if necessary.
Throughout the negotiation, we will provide you with a professional, objective point of view; but the final decision of accepting an offer is yours.
After the Offer is Accepted
Once an offer is accepted, we will manage all the details to make the process as stress-free and efficient as possible:
- Remain in contact with the buyer's agent to ensure a smooth escrow
- Follow up on the progress of the buyer's loan
- Monitor all contingency removal deadlines
- Assist you as needed, or if a conflict with the buyer arises negotiate resolution
- Finalizing and Closing the Transaction
Finalizing the process includes reviewing all closing documents and ensuring both parties have copies. When the transaction has closed, we will deliver the closing check to you and the keys to the new owner.
Ask me how working with a Realtor is more beneficial to you than selling a house privately.